Some sell fear and some sell love. Fear is a trillion-dollar business. Fear of missing out. Fear of not having enough. Fear of dying before your time. The consumer lives in fear, so the marketer mirrors it back. Yet, the marketer also lives in fear. Fear of competition. Fear of irrelevance. Fear of being found out. What the market sells is a reflection of the fear that consumes him. It is normally an emulation, a repetition, a copycat version of some other junk that perpetuates the cycle. You are left with a world of fearful products, by fearful marketers, for fearful people. All of whom are disconnected from the divine. All of whom fear life itself. The fear of life is the fear of death. Yet it's a fear much worse than the fear of physically dying. At least with actual death, the lights go out pretty quickly. But by dying to the old version of yourself, you have front-row seats to the carnage. Even worse, you probably have to be the one that pulls the trigger. So we have a trillion dollars worth of distractions, all conning people into the lies that feed fear. All a diversion from the one thing needed to do to truly live. Love. And that appears like a hard sell. So you can start to see why selling fear may be easier. Yet that is the biggest lie of them all. There is nothing harder in life than selling from fear, buying from fear, living from fear. Ironically, the greatest opportunities live in worlds beyond fear. Amazingly, the greatest experiences are works of love.
The marketer and the consumer share one thing in common. The fear of God. Not the fear of some punitive wrath that has been dramatised across the ages. But more genuinely a fear of confronting the artificiality and superficiality of their own lives. If one opens up a conversation with God, and is honest in their approach, then one will be ushered into a world beyond fear. A world of possibility. A world of appreciation. A world of love. But to get to that world, one must be willing to walk through the flames. And to walk through the flames with fear in your heart is the recipe for getting burned. If I am someone who walks with God, then the fear-based person who I have been must be put to rest. The identity, the form, and the persona must be killed. The only antidote to a market of fear is for the individual to confront the fear of fear itself. And the fear of fear is the fear of God. To fear that one’s love will be crushed by the world. To fear that God will not answer our call. So we fear to pick up the phone. Because fear has convinced us there is no point. We then turn our backs on God and try to carry the burden alone. The consumer buys fear because he has forgotten he is the child of God. The marketer sells fear because he has forgotten about God’s love. Paradoxically, the greatest possibilities live in worlds beyond fear. Surprisingly, the greatest marketers of all creators of love.
Rant Complete.