Phase 1: Source
Context (Why)
Not happy with my status, strategy, results or trajectory as a personal brand, businessman and talent in the world of global business and social influence. My ‘identity’ is costing me money and ultimate power as a businessman and superstar talent who can do funny, serious things and earn respect in the same sentence.
Trigger: (What)
Feedback for ‘humour style’ by father. Saw the incongruence but also the pure need to be both funny and ruthlessly successful and audaciously charismatic as a personal brand and something deep within that's dying to come out — yet is in conflict. The feeling of ‘low substance’ joke character carried over with other family members taking jabs at me at ease.
Area of Life
Work: business, sales, promotions, social influence (personal brand)
Role:
Salesman
Phase : Identification
Self-Identity:
Caged Lion
Wasted Potential
Tragic Fool
Stupid Moron
Pathetic Joke
Role-Self
making money is hard
business is unfair
people don’t give a fuck
peers can’t be trusted
competitors are dirty
life is too hard
Trapped Self: Opposite Self
George Costanza
(Tragic Fool, Stupid Moron, Pathetic Joke)
Laugh at him, not with him.
Others-Identity:
Shameless Sprookers
Dodgy Dealers
Memetic Manipulators
Shady Scammers
Regimented Routiners
Role-Others
out for themselves
don’t care about anyone
only want your money
tell you anything
sell you garbage
make empty promises
can’t be relied on
don’t care about delivering
Phase : Declaration
Thinking:
I’ve made no progress online in 3 years
I’m inconsistent with the results
I’ve built close to zero social capital
I’ve done social influence all wrong
I’m not ‘in the club’
I owe my family better
Not-Thinking:
I’m hot property
I’m a reliable bet
I’m a relentless winner
I’m a guaranteed success
I’m the best in the business
I’m one in a billion
Feelings:
Anger: self-performance
Annoyed: others’ success
Stupid: poor traction
Shame: mediocre results
Inept: low capabilities
Invisible: out of the fold
Frustration: blatant disrespect
Actions:
Sporadic outreach
Inconsistent posting
Limited speaking to ‘peers’
Posting in a desperate style
Ego clashing with peers
Stalking peers
Grinding my teeth
Non-Feelings:
Pride
Accomplishment
Success
Non-Actions:
Pitching offers
Asking for people’s money
Wowing people
Contacting rich listers
Provide immediate value
Multiple daily offers
Approaching big wigs
Results:
Fence sitting
Poor pipeline
Watching from stands
Dead end conversations
Meek interactions
Uninspired outreach
Confuse strategy
Freebies
Self-doubt
Exposed IP
Second guessing
No responses
Conflicted persona
Non-Results:
Large following
Ambitious Offer
Booked out schedule
Podcast Invitations
Firm contracts
Exclusive deals
Massive profit
Powerful Rolodex
Strategic partners
Credible brand
Hot first impressions
Being:
Unstable
Pussyfooting
Doubtful
Insecure
Frozen
Fed up
Non-Beings:
Ruthless
Brutal
Confident
Fearless
Assertive
Memorable
Phase 4: Creation
New Possibility:
Cunt
Respect
Ruthlessness
“Fuck You”
Venom
Cash
Superstardom
New Identity:
Smooth Operator
Premium Player
Big Timer
Serious Player
Major Leaguer
Whale Hunter
Billionaire Whisperer
Icons: Ari Gold
Roles:
Owner, Manager, Dealmaker, Executive Producer, Talent Hunter, Leader, Decision Maker, Hollywood Persona, Promoter, Salesman.
Muses: Nemesis Role Model Muse
Phase 4: Mission
Fighting for what? Respect & “Fuck You” Confidence Putting my family name on the map.
Evidence
”Fuck You” Moments (Alter Ego Fuel)
Family:
JP bullied at school
Dad mocked image maker
Papou peasant truck kicked over
Nonno nice guy (deli attempt)
Paris broken heart/cheated on/stutter
Clueless Tom (scams, lives at home)
George Michail ( sexual abuse)
Mark self-esteem (bikie proxy, tattoos)
Peter's low standards (fiance, underachieve)
Kristine (only fans)
Personal:
Dewy: Fighting him and throwing punches (spat on home floorboards)
Radek: You are ‘no russell brand’ (no faith in my talents).
Radek: Nothing intro to no name nobody (not good enough for big contacts)
GB: ‘suck my dick and follow my terms’ (declining a deal with the devil)
Rosie: ‘it’s not a business babe, its a concept’ (fuck off slut, this is billionaire shit)
Alan: ‘Stop trying to be funny’ (fuck off robot… I was on TikTok experimenting 3 years before it was cool i listened to your dumb feedback and stopped)
Godbrother: blatant disrespect and speaking don’t — “what do you know — you’re not successful”
Social
Letfy hipsters
Scientism dogmatics
Jewish money masters
Waspy elites
Cold Atheists
Princess Women
Cult leaders
Snobby Establishment
Arrogant academics
Mocking ‘mates”
Belittling ‘friends’
Hollywood Superstars
Podcast circuit
VC / tech Investors
Software founders
”Thank You” Moments (Affirming Alter Ego)
Quinny: you should do standup comedy
Liv: you are like a life coach
Lyndsey: start your own podcast now
Jamie A: closed film was favourite of all time
Dad: your events were world class
Andrianopolous: incredible speaker
MGS: media prize
Bulleen: Box Hill - goal of the season
Phase 4: Construction
Stand in your alter egos shoes, what is life like for them?
Thinking: Expectations
I make hundreds of millions
I live and thrive amongst a-list talent
I own my own IP and business empire
I am both a business don and creative genius
I am respected all over the world
I attract the best talent to collab with
I make quality in quantities
Perceptions
Most film, music and TV is dogshit
No one’s stupid opinion matters
Everyone wants a piece of me
I’m sent by god to fuck shit up
I am Hollywood Attitudes
”tongue my balls”
“I don’t give a fuck”
“watch me”
“add another zero”
“I only speak to the boss”
“cry me a river”
“I don’t worry, I just win”
“there is no second best”
“go big or ho home”
“nothing beats winning”
“wipe the floor with these fuckers”
“making it look easy”
“you know exactly who I am”
”fuck likes, I demand respect”
Skills
Thick skin
Killer negotiator
Ruthless nexter
Rainmaker
Singlehanded PR machine
Promotion crusader
Qualities
Intense energy
Unapologetic bulldog
Always overprepared
deeply loyal
wildly aggressive
Not-Thinking:
Actions
Pitch the big leagues
Say whatever I want online
Don’t hold back my truth or opinion
Callout bullshit when I see it
No need for explanation or justification
Sell like a motherfucker
Results
Get what I want
Make the room laugh
Big profits
Headliner fees
Household name
Best in business
Centre of attention
Heart of the action
Commanded Respect
Powerhouse Rolodex
Non-actions
Distinct Image
Naming: Kristian Gold
Phase : Anchor
Gold ring Clenched fist, kiss ring.