The process of communication requires at least two parties: the originator and the recipient. For communication to take place, the originator must be aware of the information or feelings he wishes to relay. The recipient must be able to receive and decipher that meaning. Similarly, storytelling requires an author and an audience. And, to tell a story, one must have a story to tell. Only when an author is aware of the message he wishes to pass on can he decide how to couch that message for accurate reception. — Dramatica
In the Art of Storytelling we examine the Four Stages of Communication that occur between an author and an audience: Storyforming, Storyencoding, Storyweaving, and Story Reception.