Phase 1: Context
No big wins: sales, audience
No power online: disgust, envy, necessity
Phase 2: Identification
Self:
Insignificant Speck
Others:
Gods Favourites
Phase 3: Declaration
Feelings:
Invisible
Angry
Shame
Non-Feelings:
Confident
Appreciated
Content
Wanted
Thoughts:
How the fuck are they rewarded
Where the fuck is my win
When will I be relevant
It sucks to broke
It sucks to be a nobody
It sucks to watch normies win
Fuck social media
Non-Thoughts:
These people deserve success more than me
These people are valuable and original
These people are courageous
These people are cool
Social media is awesome
Actions:
Scroll feeds
Criticise others style
Emailing at scale to get attention
Avoiding social media as much as possible
Withdrew from online communities
Half hearting DMs
Non-Actions:
Posting daily
Running podcast
Publishing articles
Writing every morning
Exploring new mediums: video
Results:
No responses
No engagement
No abundance of oppurtunity
No introductions
No subscribers
No leverage
no sales
Non-Results:
Traction
Demand
High energy
Inspired commitment
Consistent practice
Blunt conviction
Being:
Concerned
Disturbed
Distracted
Deflated
Non-Beings:
Detached
Deactivated
Disinterested
Offline
Phase 4: Creation
New Possibility:
Devout craftsman
Personal craftsman
Phase 4: Meaning
New Identity:
Fighting for what:
Depth + Quality + Maximum Leverage + Respect
Fighting for what where:
Personal inboxes, envelopes, letterboxes