”Life is a journey, and if you fall in love with the journey, you will be in love forever.”—Peter Hagerty
Phase 1: Activation
Pre-launch a new product can feel like being at the bottom of a never-ending mountain. The intimidation and dread of getting everything right: from offer, strategy, product market fit and showing up daily to get sufficient progress . I don’t want to feel as if my efforts may amount to nothing if I fail. I need to tap deep into something deeper that will make my climb ahead fun and worth it regardless of where the journey takes me.
Phase 2: Identification
Self-Identity:
Nameless Nobody
Others-Identity:
Front Runners
Phase 3: Declaration
Feelings:
Unimportant
Self-doubt
Dread
Non-Feelings:
Excitement
Results:
Production Overwhelm
Marketing Obligations
Jolted Cadence
Unclear Plan
Non-Results:
Creative Expansion
Clear Experiments
Bulletproof Collateral
Poor Momentum
Actions:
Sporadic Offers
Asking Many Opinions
Non-Actions:
Focused Outreach
Publishing Regularly
Being:
Timid
Dependent
Non-Beings:
Fluid
Fast
Phase 4: Creation
New Possibility:
Precision
New Identity:
Undeniable Player