Phase 1: Context
Twitter dying. Podcasts crowded. Tiktok poison. Give me $$$ over followers. Give me book series over another podcast. Give me something timeless.
Phase 2: Identification
Self:
Social Rag Doll.
Split Psyche.
Tiny Voice.
Others:
Platform slaves.
Algorithm Addicts.
Attention Renters.
Phase 3: Declaration
Feelings:
wasteful
Ineffective
Uninspired
Stupid
Trapped
Non-Feelings:
Stability
Permanence
Consistentcy
Momentum
Ease
Thoughts:
I can’t commit to a format
I can commit to a brand style
I can’t trust any platform
Building an audience is harder than sales
Without an audience, I don’t grow big
Without sales, I don’t live a good life
I need to own my own audience
Non-Thoughts:
tiktok is inspiring
Actions:
100 emails a day
Non-Actions:
Little to no essay writing
Little to no social posting
No cold email opt-in / convo starter
Partnering with influencers
Partnering with elite communities
Partnering with high quality substackers
Results:
Non-Results:
Nailed one channel $10,000 a month
Nailed audience leverage (affiliates)
Nailed product reviewals (creators)
Being:
Dissapointed
Disillusioned
Overwhelmed
Unsettled
Non-Beings:
joyous
efficient
Focused
Phase 4: Creation
New Possibility:
Concrete
Simple
Singular Focus
Phase 4: Meaning
New Identity:
Singular Sniper
Fighting for what:
Zen:
Long term calmness
daily discipline and enjoyment
own pace, own terms, own rules
Best in class for one undefinable thing
Fighting for what where:
writing process
crm development
reputation building
master craftsman
owned database